Agenda

SPORTBIZ EUROPE LIVE es el punto de encuentro del sector de sports business, con un sello de networking calificado, en un ambiente descontracturado e inspirador. Un evento híbrido que permitirá acceso global y la oportunidad de networking presencial en la ciudad de Barcelona. 2 días de contenido enfocado en los temas de tendencia de la industria, en innovación, transformación y en visualizar el futuro del mercado. 

SPORTS CAPITAL

TENDENCIAS DE INVERSIÓN, BLOCKCHAIN, CRIPTOMONEDAS, SMART CAPITAL Y EXPANSIÓN

DIGITAL TRANSFORMATION

NUEVAS TECNOLOGÍAS APLICADAS AL NEGOCIO. PROCESOS Y PRODUCTOS DISRUPTIVOS. COMPETITIVIDAD Y VALOR AGREGADO

GLOBAL AUDIENCES

TENDENCIAS Y ESCENARIOS, ANÁLISIS, FRAGMENTACIÓN DE MERCADOS

INNOVATION & SPORTECH

ESPORTS, PERFORMANCE, SPORTS DATA, APUESTAS DEPORTIVAS, REVIEW, ESTADIOS INTELIGENTES. STARTUPS Y CASOS DE ÉXITO

INSPIRING BRANDS

SPONSORSHIP, VIDEO HIGHLIGHTS, FAN CONTENT, LICENCIAS Y RIGHTS HOLDERS

BROADCASTING

STREAMING, OTT, CONTENIDO ADAPTADO, NEW PLAYERS Y FANS GLOBALES

Programa

Día 1

09:00 - 09:30

Apertura

09:45 - 10:15

La revolución del negocio Deportivo

La transformación de la matriz del negocio que permitió mayor expansión y diversificación

10:30 - 11:00

El Fan y la Propiedad deportiva: un nuevo contrato emocional

Pasión y contenido full time

11:15 - 11:45

(Sports + Storytelling) * Calidad = Atractivo global

With sports storytelling now very much global, how can organisations ensure that their stories have worldwide appeal? In an age of Netflix, Amazon and, more recently. Presents the top tips on how to ensure worldwide appeal, leaning on examples such as The Last Dance and LANCE.

12:00 - 12:45

El Dream Team: Management de Alto Rendimiento

Formación, captación y retención de Talento. ¿Cómo trabajar y destacar en la Industria Deportiva?

13:00 - 13:45

Análisis de fútbol automatizado para clubes y ligas de cualquier nivel

14:00 - 14:30

La expansión global del Baloncesto

Innovaciones Digitales + activaciones locales

14:45 - 15:30

Barcelona Sports Tech Hub

15:45 - 16:15

El comienzo de una nueva era: La siguiente etapa

16:30 - 17:00

El Tenis conquistando Audiencias globales

17:15 - 18:00

Innovación & Sportech: Creando el futuro de la experiencia del fan y de los deportistas

18:15 - 19:00

Una experiencia deportiva inspiradora

19:00 - 20:00

Networking After

Día 2

10:00 - 10:45

Showcase de Startups de Sportech

11:00 - 11:45

Cambiando el negocio a través de la transformación digital

Cómo las Federaciones están reconfigurando su modelo de gestión

12:00 - 12:30

Pasión y Visión Internacional de Sports Management

Oportunidades y desafíos de expasión de la industria

12:45 - 13:15

Nuevos negocios. Introducción al Cricket. Insights sobre la Indian Premier League

13:30 - 14:00

Nuevas fuentes de financiamiento para el deporte. Fondos de inversion y Capital privado

Sports Capital: Smart investments.

14:15 - 14:45

Inspiring Brands. Sponsorship y Activaciones con audiencias globales

15:00 - 15:30

Sports Management. Visión y Liderazgo competitivo

Diálogos y experiencias de gestión

15:45 - 16:15

Ambush Marketing: Las reglas del juego

Speakers

Media and digital executive with 15 years of commercial, marketing and business strategy experience. In his role at NBA, Aivazoglou unifies all fan touchpoints across EME, including grassroots events, localized marketing, content and communications. Former VP Marketing & Analytics at Eurosport.

George Aivazoglou

Vice-President, Head of Fan Engagement & DTC - Europe & Middle East at NBA

Responsible for leading R/GA Ventures’ sports innovation partnerships with industry leaders including Adidas, Angel City, Dick’s Sporting Goods, Fox Sports, Levy Restaurants, MLB, MLS, Los Angeles Dodgers, LAFC, UEFA, and Verizon. Member of the board of Advisors with the Pro Sports Assembly, a not-for-profit organization dedicated to driving greater diversity in professional sports leadership.

Kyle Bunch

VP Managing Director, Global Sports Venture Studio at R/GA

Working in the Sports Business industry since his post graduate studies dealing with top properties in different sports at local and global level. Former Partnerships Director at AS Roma and former Head of Global Sponsorships & Events at bwin. At the ATP Tour since November 2020 as Chief Business Officer, Daniele leads the Marketing, Commercial, PR, Digital and IT teams.

Daniele Sano

ATP Chief Business Officer

Working in the sports industry for +15 years. Joined Real Madrid Next in 2020 to develop the new entity as the hub of technology for the club. Ph.D. in Optimization & System Safety from the Université de Technologie de Troyes.

Julien Piwowar

Responsable de Proyectos de Innovación en Real Madrid Next

+20 years of senior leadership roles, growing businesses from zero to 10s of millions in ARR, for companies like HERE Mobility, Perion (NASDAQ: PERI), and Elbit Systems Ltd. Formerly a Fighter Pilot in the Israeli Air Force.

Eyal Ben-Ari

CEO - Track160

Entrepreneurial, creative and solution-oriented innovation strategy specialist working in the sports industry. Chief Strategy Officer & Co-Founder at LaSource. Initiator and Consultant of UEFA Innovation Hub, which delivers high quality innovation programmes to address UEFA’s needs in delivering the 2019–24 UEFA strategy.

Jean-Baptiste Alliot

CSO at LaSource & Advisor to UEFA Innovation Hub

Co-Director of Club Management Program at FIFA. Adjunct Professor at LaLiga Business School. Former CEO of Real Mallorca and member of Baker McKenzie Advisory Board. Lawyer specialized in labor/employment law & sports law. Former football player at professional level for european clubs like F.C. Biel/Bienne, Atletico Madrid, Wacker Burghausen and Brighton & Hove Albion.

Maheta Molango

CEO – Professional Footballers' Association UK

Working at Formula 1 since 2017. Commited to work with brands to explore how a Global F1 Partnership can help achieve long term revenue growth and increased brand preference.

Barnaby Hampel

Global Partnerships at Formula 1

Hernando created and leads WW Amazon´s Fans 360 project that now include over 45 top partners within the world of professional sports, bringing them closer to their fans wherever they are. He is a seasoned general manager with over 10 years at Amazon where he has led different business across the UK, Italy and Spain. Hernando holds an MBA from London Business School.

Hernando Moncaleano

Head of Special Projects at Amazon

Massimo leads investment strategy for the sports and media investment platform Aser Ventures. Before joining Aser, Massimo spent 15 years in Investment Banking in the City and Wall Street, latterly as Managing Director, Head of EMEA Media & Internet at UBS Investment Bank. Massimo has significant expertise in sports having led and executed successful M&A and capital markets transactions for MP & Silva, Formula 1, Dorna, Infront, and Perform

Massimo Marinelli

Aser Ventures Executive Board Member - Leeds United Board Member

Lic. en Ciencias Empresariales y MBA por ESADE. Responsable de strategic partnerships a nivel global. +18 años de experiencia en Management de instituciones académicas. Especializada en Strategic Management y Entrepreneurship de la industria deportiva.

Mariel Koerhuis

General Manager at Johan Cruyff Institute

Recently promoted to CEO of the Rajasthan Royals after having worked as the COO for three seasons. His excellent operational and leadership skills helped the franchise in scaling their business further by opting for a more structured approach. He has been actively involved in Rajasthan Royals’ Cricket and Global Expansion verticals, along with the transformation of its Digital platforms.

Jake Lush McCrum

Chief Executive Officer at Rajasthan Royals

Dan Ginger is the SVP, Brand & Marketing at the ATP & WTA. In this role, Dan oversees the Tours’ social and digital platforms, brand development, creative and production as well as marketing servicing to members (Tournaments & Players).

Dan Ginger

ATP and WTA SVP Brand & Marketing

25+ years of experience in the Sports, Entertainment and Sponsorship industries. Member of the Board (RCDeportivo A Coruña, Spanish Marketing Association) / ex-IMG & Lagardere Sports / Sport Business Professor (ESADE, IE, Escuela Real Madrid, LaLiga Business School) / Adv.Boards B+, BYS, SportIn, OWQLO

Carlos Canto

CEO at SPSG Consulting

Helping FC Porto as HR Manager since 2010. Former HR Manager at Lucio da Silva Azevedo e Filhos SA. Former HR Adviser at Chamartin SGPS SA

Hugo Esteves

HR Manager at FC Porto

Colaborando con asesoramiento a emprendedores para la creación de empresas en Barcelona Activa desde 2009. Licenciado en Economía por la Universitat Pompeu Fabra.

Marcos Álvarez Lozano

Asesor Empresarial en Barcelona Activa

Licenciado en Derecho y en Periodismo por la Universidad Carlos III de Madrid. MBA en Dirección, Administración y Gestión de Empresas por ESEM. Experto en Marketing Digital y Community Management por la Universidad de Deusto. Apasionado del deporte, finalizó con honores el Máster en Derecho Deportivo impartido por la Universidad Europea de Madrid y la Escuela Real Madrid.

Gonzalo Jiménez Illana

Partner Communications Director en Above Sport

Amplia trayectoria como gestor de políticas públicas y privadas de deporte y actividad física.

Fabián Quesada Gómez

Director en ADESP Asociación del Deporte Español

A business senior leader with extensive experience in international corporations and different industries (Retail, Oil & Gas, Consultancy, Entertainment). Former CEO River Plate (ARG) (Winner of 13 national and international titles in the 2014-2019 period): In charge of all business and operational areas within the club. Former General Secretary at Federación Ecuatoriana de Fútbol.

Gustavo Silikovich

FIFA Consultant

Partners

ORGANIZA

LEARNING PARTNER

SUPPORTING PARTNERS

OFFICIAL PARTNER

ACCOMMODATION PARTNER

INDUSTRY PARTNER

CERVEZA OFICIAL

MEDIA PARTNERS

APOYO INSTITUCIONAL

Institut Recerca de L'esport UAB

Sede

Antigua Fábrica Estrella Damm

Carrer del Rosselló, 515, Barcelona, España

Reserva alojamiento al mejor precio cerca del evento haciendo clic en el mapa

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