Agenda

SPORTBIZ EUROPE es el punto de encuentro del sector de sports business, con un sello de networking calificado, en un ambiente descontracturado e inspirador. Un evento presencial que permitirá el networking en la ciudad de Barcelona y el acceso global a través de streaming. 4 días de contenido enfocado en los temas de tendencia de la industria, en innovación, transformación y en visualizar el futuro del mercado. 

WEB3 IN SPORTS

TENDENCIAS DE INVERSIÓN, BLOCKCHAIN, CRYPTO, NFTS, FAN TOKENS, SMART CAPITAL Y EXPANSIÓN

DIGITAL TRANSFORMATION

NUEVAS TECNOLOGÍAS APLICADAS AL NEGOCIO. PROCESOS Y PRODUCTOS DISRUPTIVOS. COMPETITIVIDAD Y VALOR AGREGADO

GLOBAL AUDIENCES

TENDENCIAS Y ESCENARIOS, ANÁLISIS, FRAGMENTACIÓN DE MERCADOS

INNOVACIÓN Y SPORTECH

ESPORTS, PERFORMANCE, SPORTS DATA, APUESTAS DEPORTIVAS, REVIEW, ESTADIOS INTELIGENTES. STARTUPS Y CASOS DE ÉXITO

INSPIRING BRANDS

PATROCINIO, VIDEO HIGHLIGHTS, FAN CONTENT, LICENCIAS Y RIGHT HOLDERS

SPORTS MANAGEMENT

DESAFÍOS Y OPORTUNIDADES PARA CLUBES, ASOCIACIONES, FEDERACIONES Y LIGAS DEPORTIVAS

Programa

Día 1
Pulitzer Barcelona

19:00 - 21:00

Welcome Cocktail

Día 2
Ayuntamiento Barcelona

09:00 - 09:30

Apertura

Johan Cruyff Institute

09:30 - 10:00

The Rematch of the Global Sports Industry

How the sports industry has been transformed to favor its expansion and diversification

Mariel Koerhuis General Manager de Johan Cruyff Institute
laliga fiba atp vrroom

10:00 - 10:45

Behind the Scenes: Winning over your audience

Novel platforms, formats and storytelling.

Roger Brosel Head of Content and Programming at LaLiga
Daniele Sano ATP Chief Business Officer
Nathalie Taylor Head of Marketing Services at FIBA
Louis Cacciuttolo Founder & CEO at VRrOOm
Dragon Rouge

10:45 - 11:30

Lovemarks. Redefining Fan approach

How to foster quality relationships with the new generation

Andrés Galicia Schwarz Head of Content at Bundesliga
Soraya Castellanos Head of Partnerships, Community and Content at TikTok Iberia
Alex Ferrer Kristjansson Marketing and Communication at Euroleague Basketball
Luke Nicholson Head of Brand Experience at Dragon Rouge
COFFEE BREAK

11:30 - 12:00

Coffee Break

laliga tech valencia celta lasource rm next

12:00 - 12:45

Leveraging technology to drive value

How a refined IT strategy can empower the business

Olivia Archanco Client Strategy Director at LaLiga Tech
Julien Piwowar Responsable de Proyectos de Innovación en Real Madrid Next
Franco Segarra Innovation Director at Valencia CF
Lalo García Cofundador CeltaLab 1923 - Real Club Celta de Vigo
Samuel Westberg CEO at LaSource
Johan Cruyff Institute

12:45 - 13:30

Esports Income revolution: Thinking out of the box

The growth and evolution of the Esports audience

Lunch Break

13:30 - 14:15

Lunch break

fifa adesp servette as

14:15 - 15:00

Women's sports challenges

The sports' growth and its opportunities within the industry. Challenges to face and overcome. Next steps and commitment for development.

Marely Flores FIFA Senior Women's Tournaments Manager
Reem Abdalazem Bossaty Sports Writer - Diario AS
Richard Feuz CEO - Servette Football Club 1890 SA
Fabián Quesada Gómez Director en ADESP Asociación del Deporte Español
WSC Sports

15:00 - 15:45

Inspiring Brands. Smart partnerships with innovative activations

Success stories and trends

Katerina Tornari New Partnerships at Formula 1
Dan Ginger ATP and WTA SVP Brand & Marketing
Itai Epstein Director of Business Development, Head of EMEA & China at WSC Sports
Cinto Ajram Tarés Founder & CEO - CA Sports Marketing
FC Bayern Munchen

15:45 - 16:15

Transforming Fan experience

The keys to scoring big in sportainment

Thomas Glas Marketing Director at FC Bayern München
Lukas Dorda Online Learning Manager at Johan Cruyff Institute
COFFEE BREAK

16:15 - 16:30

Coffee Break

SPORTFIVE

16:30 - 17:15

Sponsorships in the Digital Age

A case study on how to successfully leverage brand activations through esports

SPORTFIVE

17:15 - 17:45

Marketing & Sponsorship strategies

Ground-breaking use cases inspiring the sports industry

Venezia FC

17:45 - 18:15

Building a winning brand: Culture + Fashion

Venezia FC: 'The most fashionable club in world football'

Ted Philipakos Chief Brand Officer at Venezia FC
Sonya Kondratenko Media Director at Venezia FC
DAMM

18:15 - 19:00

After Networking

Día 3
Barcelona Activa Ayuntamiento

09:00 - 09:30

Barcelona Sports Hub

An international reference in sports technological innovation.

B-STEP Barcelona

09:30 - 10:00

Sportech Startups Showcase

Marcos Álvarez Lozano Asesor Empresarial en Barcelona Activa
Living Crowdland

10:00 - 10:45

Innovation in Extreme Sports: the next step

Taking risk to achieve the goal

Carlos Canto CEO at SPSG Consulting
Marc Pons Executive Director at Andorra Research + Innovation
Mariano Peláez CEO & Lead Designer - Fresh Snow
Koldo Ugarte Partner & Head of Business - Living Crowdland
SPORTBIZ EUROPE

10:45 - 11:15

Disruptive technologies changing the game

Brand, Value & Expansion. Innovative paths to new revenue streams.

COFFEE BREAK

11:15 - 11:30

Coffee Break

Rungie

11:30 - 12:15

Web3 in sports

The perks of the blockchain, a decentralized internet and how it stands to benefit the sports industry

Marc Bertomeu Innovation Manager at Euroleague Basketball
Rohn Malhotra Co-Founder - SporsTechX
David Tomu Co-Founder at Rungie and Mintgate
fifa secutix

12:15 - 13:00

Go-to-Metaverse strategies

Finding whole new ways to engage with audiences through immersive environments

Joern Schlimm Senior Manager - Audit, Risk & Advisory at FIFA
Rafa Jiménez Blockchain Lead at SECUTIX
fifa above fiba secutix

13:00 - 13:45

Sports NFTs: Just the tip of the iceberg

Business and monetisation models beyond speculation. Use cases and utility for sports fans

Abby Barsky Strategy & Digital at FIFA
Gustavo Arellano Jorge Head Of Commercial Development at FIBA
Gonzalo Jiménez Illana Partner Communications Director en Above Sport
Rafa Jiménez Blockchain Lead at SECUTIX
Día 4
RCD Espanyol

09:30 - 11:00

Field Visit: RCD Espanyol. Estrategia de Expansión Internacional

Bienvenida en el auditorio con una presentación a cargo de RCD Espanyol sobre la estrategia de expansión internacional del club. Luego un tour por el estadio.

Sergi Martínez González Sponsoring and International Development at RCD Espanyol de Barcelona
Euroleague

12:00 - 13:30

Field Visit: Euroleague. Business Intelligence & Analytics.

Workshop focused on Business Intelligence & Analytics: its application on Euroleague's marketing & Sponsorship / Partnerships strategy.

Joan Carles Ros Senior Manager, Business Intelligence & Analytics at Euroleague Basketball

Speakers

Part of FC Bayern since 2020, when he started as Brand Strategy Director, in charge of management of the FC Bayern brand and the development and implementation of a corresponding brand strategy. In January 2022, he was appointed as Marketing Director. Former Director, Global Sports Marketing at Audi AG (sponsors of FC Bayern since 2002)

Thomas Glas

Marketing Director at FC Bayern München

Part of FIBA since 2018, in charge of Marketing Services. Former Head of Sponsorship at Federation Equestre Internationale (FEI). Former Senior Sponsorship Manager at Leo Burnett Ltd. Master in International Affairs graduated from Université de Lille.

Nathalie Taylor

Head of Marketing Services at FIBA

Sports media professional with 16+ years of experience in live broadcast, programming and digital media. Former Editor in Chief at beIN SPORTS. Former TV and Digital Executive Producer at Manchester City.

Roger Brosel

Head of Content and Programming at LaLiga

+10 years of experience developing digital businesses, leading key partnerships and building online communities, Soraya has been recently awarded as Forbes 100 Most Creative People in Business.

Soraya Castellanos

Head of Partnerships, Community and Content at TikTok Iberia

Executive with +12 years of experience in the sports and entertainment industry. Former TelevisaUnivision, FC Bayern München, Club America and FC Barcelona. Graduate of the Sports Management Master and Global Sports Law Master from Columbia University in the City of New York.

Andrés Galicia Schwarz

Head of Content at Bundesliga

Lic. en Ciencias Empresariales y MBA por ESADE. Responsable de strategic partnerships a nivel global. +18 años de experiencia en Management de instituciones académicas. Especializada en Strategic Management y Entrepreneurship de la industria deportiva.

Mariel Koerhuis

General Manager de Johan Cruyff Institute

Working in the Sports Business industry since his post graduate studies dealing with top properties in different sports at local and global level. Former Partnerships Director at AS Roma and former Head of Global Sponsorships & Events at bwin. At the ATP Tour since November 2020 as Chief Business Officer, Daniele leads the Brand & Marketing, Commercial, PR, Tech and Digital teams.

Daniele Sano

ATP Chief Business Officer

+ 18 years managing digital business growth for international companies belonging to different industries (Luxury & perfumes, Videogames, Banking, Entertainment & Sports). Online Marketing & eCommerce Master graduated from ESIC Business & Marketing School.

Olivia Archanco

Client Strategy Director at LaLiga Tech

17+ years’ experience as auditor, founder and consultant with global consultancy firms and sports organizations. Responsible for designing and overseeing the implementation of a modern risk management framework at FIFA. Also leading internal audits and supports the positioning of internal audit as trusted advisors in the organization.

Joern Schlimm

Senior Manager - Audit, Risk & Advisory at FIFA

Currently leading WSC's business development team in EMEA & China. Responsible for building, managing, and executing WSC’s business strategy in the region, working closely with leading Sports & Media organizations, including some of the largest leagues, federations, broadcasters & OTT's in the world, supporting them with their digital strategy & digital transformation.

Itai Epstein

Director of Business Development, Head of EMEA & China at WSC Sports

Sales, marketing and sponsorship executive, currently leading and working collaboratively with key internal stakeholders to successfully develop and bring integrated commercial solutions to Global Partners to leverage and maximise F1’s impact. Prior to F1, Katerina held various senior roles at Liverpool FC, Discovery Golf and CNN International Commercial.

Katerina Tornari

New Partnerships at Formula 1

Professional with strong expertise in Research, Data & Insights from diverse business angles, and in the Sports & Entertainment industry from a right-holder, consultancy and startup perspective.

Joan Carles Ros

Senior Manager, Business Intelligence & Analytics at Euroleague Basketball

Journalist, AS USA. Former Assistant Coach USA Synchro. Two-time Egypt Olympian, Artistic Swimming

Reem Abdalazem Bossaty

Sports Writer - Diario AS

Brand Experience and Digital Marketing expert with over 12 years experience developing and implementing multi-channel growth strategies for clubs, brands and broadcasters. Former Brand and Content Director at Southampton Football Club.

Luke Nicholson

Head of Brand Experience at Dragon Rouge

Lead for FIFA+ Collect, the new FIFA digital collectibles marketplace. Previously, the first marketing, community and partnerships lead for NBA Top Shot, the most popular NFT of all time, with 1.5 million fans trading over a billion dollars in transactions.

Abby Barsky

Strategy & Digital at FIFA

Co-Founder of the Valencia CF Innovation Hub, the umbrella that collects all the innovative initiatives that take place within the club. FIFA Diploma in Club Management. Over 13 years of experience in tech and business roles.

Franco Segarra

Innovation Director at Valencia CF

Más de 15 años de experiencia en la industria deportiva. Se unió a Real Madrid Next en 2020 para desarrollar la nueva entidad como un hub tecnológico para el club. Ph.D en Optimization & System Safety por la Universidad Tecnológica de Troyes.

Julien Piwowar

Responsable de Proyectos de Innovación en Real Madrid Next

Especialista en Marketing Deportivo con mas de 7 años de experiencia en FIBA. Ingeniero Quimico, MBA y MSA. Actualmente es responsable del desarrollo comercial de la familia FIBA con especial atención en el crecimiento sostenible del baloncesto en todo el mundo, estableciendo estrategias, construyendo nuevos activos y nuevas alianzas

Gustavo Arellano Jorge

Head Of Commercial Development at FIBA

Head of Operations con más de 10 años de experiencia internacional en eventos importantes como Juegos Olímpicos, Campeonatos Mundiales, Copas del Mundo de la FIFA y Competiciones UEFA

Marely Flores

FIFA Senior Women's Tournaments Manager

17 years of experience accross different areas within Euroleague Basketball. including brand, marketing ticketing, digital, innovation, content, communication & PR and business intelligence. Leading a team of over 20 people in marketing and communications. Currently heading communications & PR, brand & marketing, digital, content & AV, and business intellgence & analytics.

Alex Ferrer Kristjansson

Marketing and Communication at Euroleague Basketball

Founder of HubIN.es. Co-founder of the sports innovation hub of the Real Club Celta de Vigo. Member of Board of Directors at Conector Startup Accelerator. MBA graduated from Universidad Intercontinental de la Empresa.

Lalo García

Cofundador CeltaLab 1923 - Real Club Celta de Vigo

Sponsoring, Hospitality and Events at RCD Espanyol since 2018. Dedicated to activate and manage international commercial partnerships via a tailored activation programme for each client to ensure sustainable long term partnerships. Former Event Coordinator at MediaPro.

Sergi Martínez González

Sponsoring and International Development at RCD Espanyol de Barcelona

Chief Executive Officer at Servette Football Club 1890 SA. Vice-President at Servette Football Club Chênois Féminin. Member of the Association Counsil at Association Suisse de Football (ASF). Member of the Committee at Swiss Football League. Former Project Manager at UEFA. Graduated from FIFA/CIES International Programme in Sports Management.

Richard Feuz

CEO - Servette Football Club 1890 SA

Dan Ginger is the SVP, Brand & Marketing at the ATP & WTA. In this role, Dan oversees the Tours’ social and digital platforms, brand development, creative and production as well as marketing servicing to members (Tournaments & Players).

Dan Ginger

ATP and WTA SVP Brand & Marketing

Rafa is currently leading blockchain at SECUTIX, the Event Industry Cloud. He started and is lead advisor of the DLT/Web3 thought leadership group at ELCA. Since 2006 he’s been management consultant, entrepreneur, venture-builder, early-adopter, alpha-tester, advisor & mentor to Fortune 100s, SMEs, Startups, Governments, IOs, NGOs, Blockchain platforms, DAOs, dApps, and their founders/leaders.

Rafa Jiménez

Blockchain Lead at SECUTIX

Barcelona Activa es, desde los 80's, la agencia de promoción económica de Barcelona, responsable de impulsar la política económica y el desarrollo local para promover la mejora de la calidad de vida de la ciudadanía, fomentando el empleo, promoviendo el emprendimiento y dando apoyo a las empresas desde una perspectiva económica, ambiental y social

Felix Ortega

Director General - Barcelona Activa

Innovation and Partnerships Manager at Euroleague Basketball since 2017. Master’s degree in Political Communication graduated from Universitat Ramón Llull.

Marc Bertomeu

Innovation Manager at Euroleague Basketball

Amplia trayectoria como gestor de políticas públicas y privadas de deporte y actividad física.

Fabián Quesada Gómez

Director en ADESP Asociación del Deporte Español

Founder of VRrOOm, a production studio focusing on the creation and broadcast of live entertainment experiences in the Metaverse, accessible via all types of devices (VR, online, TV…), and now developing its own social VR platform dedicated to cultural events, due to launch on January 10, 2023

Louis Cacciuttolo

Founder & CEO at VRrOOm

25+ years of experience in the Sports, Entertainment and Sponsorship industries. Member of the Board (RCDeportivo A Coruña, Spanish Marketing Association) / ex-IMG & Lagardere Sports / Sport Business Professor (ESADE, IE, Escuela Real Madrid, LaLiga Business School) / Adv.Boards B+, BYS, SportIn, OWQLO

Carlos Canto

CEO at SPSG Consulting



Marc Pons

Executive Director at Andorra Research + Innovation

Building Web3 Social. Co-Founder & CPO at Mintgate. Co-Founder at Mito Gallery. Former Blockchain Product Owner at Caelum Labs. Postgraduate in Quantitative Techniques for Financial Markets from Universitat Politècnica de Catalunya.

David Tomu

Co-Founder at Rungie and Mintgate

Founder of CA Sports Marketing, a client focused sports company. Chief Business Officer and Advisor at Rungie. Startups Business Angel. Former Head of Partnerships Activation at FC Barcelona.

Cinto Ajram Tarés

Founder & CEO - CA Sports Marketing

Co-Founder of Fresh Snow, un servicio multiplataforma para ayudar a esquiadores a planificar el día perfecto en la nieve. Partner y UX Director en Living Crowdland. Snowboarder. Experto en estrategias digitales.

Mariano Peláez

CEO & Lead Designer - Fresh Snow

Consultor digital y de negocio. Más de 20 años de experiencia en el desarrollo de estrategias digitales para todo tipo de clientes locales y multinacionales. Fundador y CEO de Share Your Board. MBA Internacional egresado de la Universidad Ramon Llull

Koldo Ugarte

Partner & Head of Business - Living Crowdland

Rohn is a serial entrepreneur with over 15 years of experience as a founder and mentor to multiple startups after starting his career as a management consultant. Currently he is the co-founder of Berlin-based SportsTechX, the leading market intelligence company for all things related to sports and innovation.

Rohn Malhotra

Co-Founder - SporsTechX

CEO and founder of LaSource. LaSource represents the best technologies in sports, amongst which LiveLike where he is also a cofounder, and Greenfly. With almost 15 years of experience in the sports industry working with clubs, leagues, broadcasters... on bridging the gap between sportstech and sports entities, Samuel loves the sports industry and exploring its untapped potential.

Samuel Westberg

CEO at LaSource

Licenciado en Derecho y en Periodismo por la Universidad Carlos III de Madrid. MBA en Dirección, Administración y Gestión de Empresas por ESEM. Experto en Marketing Digital y Community Management por la Universidad de Deusto. Apasionado del deporte, finalizó con honores el Máster en Derecho Deportivo impartido por la Universidad Europea de Madrid y la Escuela Real Madrid.

Gonzalo Jiménez Illana

Partner Communications Director en Above Sport

Multilingual, motivated, dynamic, versatile and diligent MSc Sports Management & Marketing graduate with hands-on business development, event organization, project management, marketing and sponsorship activation. Master in Football Business graduated from Johan Cruyff Institute.

Lukas Dorda

Online Learning Manager at Johan Cruyff Institute

Colaborando con asesoramiento a emprendedores para la creación de empresas en Barcelona Activa desde 2009. Licenciado en Economía por la Universitat Pompeu Fabra.

Marcos Álvarez Lozano

Asesor Empresarial en Barcelona Activa

Partners

ORGANIZA

LEARNING PARTNER

SUPPORTING PARTNERS

CONFERENCE PARTNERS

GLOBAL MEDIA PARTNER

AEROLINEA OFICIAL

TRANSPORTE OFICIAL

CERVEZA OFICIAL

EXHIBITORS

INSIGHT PARTNERS

APOYO INSTITUCIONAL

MEDIA PARTNERS

Sede

Antigua Fábrica Estrella Damm

Carrer del Rosselló, 515, Barcelona, España

Reserva alojamiento al mejor precio cerca del evento haciendo clic en el mapa. Día 1: Cocktail De Bienvenida. Día 2&3: Paneles Y Conferencias. Día 4: Workshops Onsite / Field Visits

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