Agenda

SPORTBIZ es el punto de encuentro del sector de sports business, con un sello de networking calificado, en un ambiente descontracturado e inspirador. Después de 25 ediciones en 12 países, el Congreso Internacional de Sports Business continúa creciendo en 2024. Es tiempo de visitar el Epicentro Deportivo de Estados Unidos. La industria deportiva se encuentra en Miami!

INSPIRING BRANDS

PATROCINIOS & PARTNERSHIPS INNOVADORAS. ACTIVACIONES, ESTRATEGIA DIGITAL, LICENCIAS & VALOR DE MARCA.

FAN EXPERIENCE

INFRAESTRUCTURA, MATCHDAY, TICKETING Y ANALYTICS

CONTENT & PLATFORMS

STREAMING, OTT, CONTENIDO ADAPTADO, NUEVOS JUGADORES Y FANS GLOBALES

ESPORTS & GAMING

GAMING & LA GENERACIÓN Z, ESTRATEGIAS EN ESPORTS, NUEVOS NEGOCIOS OUT-OF-THE-BOX

INNOVATION & SPORTECH

BLOCKCHAIN, PERFORMANCE, SPORTS DATA, APUESTAS DEPORTIVAS, REVIEW, SMART STADIUMS, STARTUPS E HISTORIAS DE ÉXITO.

AI IN SPORTS

INNOVACIÓN Y DISRUPCIÓN. APLICACIONES EN PERFORMANCE. EFICIENCIA, CONTENIDO & ENGAGEMENT.

Programa

Día 1
Bayshore Club
The Messi Experience

18:00 - 19:00

The Messi Experience

Bayshore Club

19:00 - 21:00

COCKTAIL DE BIENVENIDA

Mathew Ratner Director, Sports & Entertainment Tourism at Greater Miami Convention & Visitors Bureau
Día 2
Florida International University
SPORTBIZ MIAMI

08:30 - 09:00

Registration

Florida Sports Foundation Play in Florida

09:00 - 09:30

Opening

Liese Abili Principal Consultant at EZ Sports Service
Genesis Leggett Marketing Communications Manager - Florida Sports Foundation
MIAMI PANEL I

09:30 - 10:15

Florida Sportainment Hub: the next steps for growth-driven sports brands

Anthony Pérez Director, Corporate Partnerships - Miami Heat
Tiago Pinto Chief Marketing Officer - Miami Marlins
Genesis Leggett Marketing Communications Manager - Florida Sports Foundation
Liese Abili Principal Consultant at EZ Sports Service
Panel Miami II

10:15 - 11:00

Reaching the Global Fan: How MLS is changing the future of Broadcasting and Communications

Explore the internationalization of MLS and its recent 10-year deal with Apple to consolidate match broadcasting. How is the league leveraging this to expand global reach and attract new fans? What media and communications strategies are driving this effort?

Marisabel Muñoz Sr. Vice President Communications at Major League Soccer & Soccer United Marketing
Ignacio García Sr. Vice President and Executive Producer - MLS
Jaime F. Macías On Air Soccer Analyst - MLS SEASON PASS
Mastercard

11:00 - 11:30

Maximizing the impact in sports sponsorships

11:30 - 12:00

Coffee Break

PANEL MIAMI III

12:00 - 12:45

The Evolution of Fan Experience: Transforming Business Strategy through Data, Innovation, and Fan-Centricity

Jordan Wetherbee Director, Analytics at Miami Dolphins
Chema Sánchez Manager of Global and Cultural Business Development at Miami Marlins
Mariano Filippini CEO, Miami Sharks (MLR)
Carlos Chaves Director of Digital Strategy and Innovation for Concacaf
Brent Latham Mayor - North Bay Village
PANEL MIAMI IV

12:45 - 13:30

Business Strategy: Smart Partnerships to cultivate Audiences and Connect the Fandom

Michael Wolfenson Director, Business Development & Strategic Investments - NFL
Lucas Cazenave DIGITAL DIRECTOR, CONTENT AND INNOVATION CLUB AMÉRICA
Tomas N. Regalado Albiceleste AFA , The House of Futbol. EVTV Executive.

13:30 - 14:30

Lunch Break

Quentin Paquelier Chief Marketing Officer - Club América
Jennifer Muñoz Business Development Manager - Club América
PANEL MIAMI V

14:30 - 15:15

Connecting Passions: Communication Strategies in Gaming, clubs and Sports

Yeray Romera Troya Head of EA SPORTS FC Brand & Football Partnerships - LATAM
Ignacio Bernardo Co-Founder & CEO - Laugh
Juan Ignacio Gauthier Sr Brand Manager - Under Armour Argentina
Flor Palazzolo Founder & CEO at Civil Mafia
NBA

15:15 - 15:45

Innovative tech in social media: The successful application in Latin America, building the world's largest NBA social media network

Emilio García Duarte Associate Vice President - Head of Marketing - NBA Latin America
Club América

15:45 - 16:30

América in America: building a sports brand in the US

Jennifer Muñoz Business Development Manager - Club América
Quentin Paquelier Chief Marketing Officer - Club América
Estefanía Padilla Maqueo Head of Marketing at Club América

16:30 - 16:45

Coffee Break

WarnerBros Discovery

16:45 - 17:15

La evolución de la marca TNT Sports

Gustavo Minaker COUNTRY MANAGER CHILE, HEAD OF SPORTS & HEAD DISTRIBUTION SOUTHERN CONE - Warner Bros. Discovery
Juan Varela CEO PRISA MEDIA USA
AFA

17:15 - 18:00

The Commercial Strategy of the World Soccer Champions

Leandro Petersen Chief Commercial & Marketing Officer at Asociación del Fútbol Argentino (AFA)
Bruno Vain Anchor & Sports Broadcaster - Apple TV

18:15 - 19:30

Networking After

Día 3
Loandepot Park
LoanDepot Park

11:00 - 12:30

Field Visit: LoanDepot Park, Miami Marlins

Speakers

NBA

Emilio García Duarte

Associate Vice President - Head of Marketing - NBA Latin America
Concacaf

Carlos Chaves

Director of Digital Strategy and Innovation for Concacaf
NFL

Michael Wolfenson

Director, Business Development & Strategic Investments - NFL
MLS

Marisabel Muñoz

Sr. Vice President Communications at Major League Soccer & Soccer United Marketing
Florida Sports Foundation Play in Florida

Liese Abili

Principal Consultant at EZ Sports Service
Miami Marlins

Tiago Pinto

Chief Marketing Officer - Miami Marlins
AFA

Leandro Petersen

Chief Commercial & Marketing Officer at Asociación del Fútbol Argentino (AFA)
Club América Home

Quentin Paquelier

Chief Marketing Officer - Club América
Laugh

Ignacio Bernardo

Co-Founder & CEO - Laugh
Miami Heat

Anthony Pérez

Director, Corporate Partnerships - Miami Heat
WarnerBros Discovery

Gustavo Minaker

COUNTRY MANAGER CHILE, HEAD OF SPORTS & HEAD DISTRIBUTION SOUTHERN CONE - Warner Bros. Discovery
Miami Dolphins

Jordan Wetherbee

Director, Analytics at Miami Dolphins
Apple TV

Bruno Vain

Anchor & Sports Broadcaster - Apple TV
Club América

Jennifer Muñoz

Business Development Manager - Club América
MLS

Ignacio García

Sr. Vice President and Executive Producer - MLS
Prisa Media USA

Juan Varela

CEO PRISA MEDIA USA
EA Sports Electronic Arts

Yeray Romera Troya

Head of EA SPORTS FC Brand & Football Partnerships - LATAM
Florida Sports Foundation Play in Florida

Genesis Leggett

Marketing Communications Manager - Florida Sports Foundation
North Bay Village

Brent Latham

Mayor - North Bay Village
Miami Sharks

Mariano Filippini

CEO, Miami Sharks (MLR)
Club America

Lucas Cazenave

DIGITAL DIRECTOR, CONTENT AND INNOVATION CLUB AMÉRICA
Civil Mafia

Flor Palazzolo

Founder & CEO at Civil Mafia
Greater Miami Convention & Visitors Bureau

Mathew Ratner

Director, Sports & Entertainment Tourism at Greater Miami Convention & Visitors Bureau
Miami Marlins

Chema Sánchez

Manager of Global and Cultural Business Development at Miami Marlins
Club America

Estefanía Padilla Maqueo

Head of Marketing at Club América
MLS

Jaime F. Macías

On Air Soccer Analyst - MLS SEASON PASS
Albiceleste

Tomas N. Regalado

Albiceleste AFA , The House of Futbol. EVTV Executive.
Under Armour

Juan Ignacio Gauthier

Sr Brand Manager - Under Armour Argentina

Partners

ORGANIZAN

Laugh
Good Morning Sports

NAMING PARTNER

RoyalClass

VENUE PARTNER

FIU Florida International University

OFFICIAL PARTNER

Club América

CONFERENCE PARTNER

Mastercard

TRAVEL PARTNER

VB Sports

TECH PARTNER

Wa2Desk

EXHIBITORS

The Messi Experience
Join the Planet
OCP TECH
Albiceleste

INSTITUTIONAL PARTNER

Florida Sports Foundation Play in Florida
Greater Miami Convention & Visitors Bureau
Greater Miami Chamber of Commerce
AMA American Marketing Association South Florida

DIGITAL PARTNERS

Civil Mafia

MEDIA PARTNER

Diario AS
MKT Registrado
El Mister
FC Business
Sports Value
MEI - Major Events International

BEER PARTNER

Famosa Lager Beer

Empresas Participantes

MLS
NBA
Concacaf
Miami Heat
Miami Marlins
Miami Dolphins
Miami Sharks
Premier League
AFA
Inter Miami
US Soccer Federation
Mastercard
EA Sports Electronic Arts
Club América
WarnerBros Discovery
TNT Sports
PGA
Conmebol
Albiceleste
FIFA
FC Bayern Munchen
League1 Canada Ontario
ESPN
FIBA
VB Sports
Globo
Wa2Desk
Octagon
DIARIO AS
FC Diez Media
FC Juárez
FIU Florida International University
Florida Atlantic University
Greater Miami Convention & Visitors Bureau
AMA American Marketing Association South Florida
Florida Sports Foundation Play in Florida
North Bay Village
Senn, Ferrero, Asociados
Panam Sports
University of Florida
InYogo
Join the Planet
LALIGA
Under Armour
Iowa Cubs
BOL
Fan XP
Boys & Girls Clubs of America
Formations Football
World Table Tennis
Teneo
DAZN
IMG
Sports Agents Institute
Rexona

Sede

Día 1
Día 2
Día 3

  • Bayshore Club

    3391 Pan American Drive Miami, FL 33133, Florida, Estados Unidos de América

  • Florida International University

    10720 SW 16th St, Miami, FL 33174. SASC Building, Student Academic Success Center,, Florida, Estados Unidos de América

  • Loandepot Park

    501 Marlins Way, Miami, FL 33125, Miami, Florida, Estados Unidos de América

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