Content

SPORTBIZ EUROPE is the meeting point for the sports business sector, with a distinctive stamp of genuine and qualified networking, bringing like minded professionals together in a casual and inspiring atmosphere. Set in the exciting city of Barcelona, SPORTBIZ EUROPE hosts face-to-face networking alongside digital streaming, allowing our global community to interact, engage and contribute in real time. A four day event focused on the hottest topics around innovation, digital transformation and market trends shaping the future of our sport.

FAN EXPERIENCE

MATCHDAY, TICKETING, ANALYTICS, SPORTS FACILITIES, CONNECTIVITY

INSPIRING BRANDS

VALUE SPONSORSHIPS, SPORTS BRANDING, IMPACTFUL CONTENT

CONTENT & PLATFORMS

GLOBAL FANS, OTT, CONTENT, HIGHLIGHTS, MONETIZATION & TRENDS

FAN ENGAGEMENT

THE NEW FAN, SPORTAINMENT TRENDS, NEW FORMATS

AI IN SPORTS

INNOVATION AND DISRUPTION. EFFICIENCY, CONTENT & ENGAGEMENT

INNOVATION & SPORTECH

SPORTS DATA, GAMING, SMART STADIUMS, STARTUPS & SUCCESS STORIES

Program

Day 1
Salts Terrasa Bar

19:00 - 21:00

WELCOME COCKTAIL: SALTS

Day 2
SIP

08:30 - 09:00

REGISTRATION

DAMM

09:00 - 09:30

CONGRESS OPENING

Alexandra Ibaceta Football Reporter and Social Producer
Johan Cruyff Institute

09:30 - 10:00

The Big Picture: The Future of the Sports Industry

Lukas Dorda Director of International Relations, Johan Cruyff Institute
Trend - Euroleague - Union Berlin

10:00 - 10:45

Strategy Meets Story: Creating Content That Connects

Can Keyder Head of Social Media, Euroleague Basketball
Can Ulugtekin Founding Partner, TrendAgency
Alberto Doblaré International Communications Manager, FC Union Berlin
Amy Wanday Head of Brand & Marketing, Okapi Sports Network
Olympics.com

10:45 - 11:15

Athlete Stories, Digital Communities and the Road to LA28

Benny Bonsu Chief Content Officer at Olympics.com
Martin Gebhardt Managing Director & COO, Sports Creative Network
SIP

11:15 - 11:45

Coffee Break

433 - substack - fiba

11:45 - 12:30

Beyond the Algorithm: Building Fan Communities Through Content

Daan Appel Senior Global Partnerships Manager, 433
Marcos García Alonso Head of Partnerships, Spain Substack
Esteban González 3x3 Digital Content Manager at FIBA
James Cavanagh EMEA Manager, Horizon3.ai
Johan Cruyff Institute

12:30 - 13:15

Decoding the New Fan: Beyond Traditional Engagement

Pablo Sánchez Marquiegui President Real Club de Polo de Barcelona
Guillermo Fortuño Antón Stadium Activation FC Barcelona
Lukas Dorda Director of International Relations, Johan Cruyff Institute
Walter Joosten President, Orange Sports Forum Spain
Lunch Break

13:15 - 14:15

Lunch Break: Tapas & Beer on the terrace

SPORTBIZ EUROPE

14:15 - 14:45

Building the Leading Football Ecosystem: Investing in Football On and Off the Pitch

David Dwinger Co-Founder & President, Estrella Football Group
Callum Parton Product Venture Builder, ClubOS
Lyudmyla Herasymenko Director - Europe, Central Asia & Latin America and the Caribbean, Paris World Games
Euroleague

14:45 - 15:15

EuroLeague: Growing the Game: Strategy, Challenges & Opportunities

Alex Ferrer Kristjansson Chief Marketing Communications Officer at Euroleague Basketball
James Cavanagh EMEA Manager, Horizon3.ai
Club Atlético de Madrid

15:15 - 15:45

Going Global: How Technology Is Shaping the Next Era of Football

Alejandro Ugarrio Director of Atleti Lab & Deputy Director of Digital Development, Atlético de Madrid
Matheus Provinciali Head of Innovation & Entrepreneurship Manager at StartUB!
ESA - Moto GP - Bayern

15:45 - 16:30

Inside the Rights Holder Mindset: Rethinking Sponsorship Value

Harry Unwin Head of Partnership Solutions & Insights FC Bayern München
Alex Teixidor Director of Partnership Activation MotoGP
Sabrina Ratih Chief Operating Officer at G2 Esports
Stuart Wareman Chair of the European Sponsorship Association
SPORTBIZ EUROPE

16:30 - 17:15

Padel & Pickleball: The world's 2 fastest-growing sports. How to build the leading ecosystem

Alex Ponseti Founder & CEO, Conec Sports
James O'Neill Business Development & Partnerships, PadelPlay
Saidja Drentje Partner CAA Portas
Albert Escofet Calsina CEO & Co-Founder Smash Pickleball Agency
Daniel Duemig Co-Founder The Venue Barcelona - PWS Innovation Arena Investor Forum
DAMM

17:15 - 18:00

Networking After

Day 3
B-STEP Barcelona

09:30 - 10:15

SHOWCASE B-step

Tomàs Reverter Founder & CEO, MvipiCards
Siavash Moghadam Founder & CEO, Trainout
Ángel Miguel Guerrero Founder & CEO, Drop It
Iñaki Ureta Lopera Founder & CEO, Neco Vision Sport
Guillem Cabot Foz Founder & CTO, Coubber
Marcos Álvarez Lozano Business Advisor at Barcelona Activa
SPORTBIZ EUROPE

10:15 - 11:00

Insights on the New Era of Influence in Sport

Mireia Cabañes Adaptive Surfing European Champion / Content Creator
Paula Leitón Olympic Champion Club Natació Atlètic-Barceloneta
Diana Cortés Influencer Marketing Expert
Rocio Ruiz Berdejo Business Development and Sustainability Director HELLO MONDAY
SIP

11:00 - 11:30

Coffee Break

bbruce - badalona

11:30 - 12:00

More Than a Crest: The Evolution of Sports Identity

Paula Cruañas Head of Strategy, B-Bruce
Marc Serra Sallent Co-Owner and Board Member, CF Badalona SAD
Colleen Tomlinson Founder, Sports Creative Network
SPORTBIZ EUROPE

12:00 - 12:30

Global Experience of the NFL and the Rise of Flag Football

Rubén F. Vargas NFL International Content & Media Specialist
Brian Heinen Founder at Blockchain in Europe
SPORTBIZ EUROPE

12:30 - 13:00

Beyond the Field: How Creators, Agencies and Clubs Work Together to Engage New Generations

Aviad Segal Sports Media Rights Manager, Grupo Mediapro
Miguel Alegre Plumed Head of Marketing & Commercial, Levante UD
Eleazar Baptista Head of Partnerships, Double Tap
Aviv Levy Shoshan Founder and CEO, Double Tap
DAMM

13:00 - 14:00

Networking & Beer

Day 4
FC Barcelona

09:30 - 10:30

FIELD VISIT: FC BARCELONAS IMMERSIVE MUSEUM TOUR

FC Barcelona

10:30 - 11:30

FIELD VISIT: FC BARCELONA Presentation of the VIP Hospitality Commercial Opportunities of the new Spotify Camp Nou

The Venue

12:00 - 13:00

FIELD VISIT: THE VENUE BCN. "The Stadium of the Future" interactive workshop and inspiration session: readiness World Cup 2030

Speakers

Can Keyder

Head of Social Media, Euroleague Basketball

Guillermo Fortuño Antón

Stadium Activation FC Barcelona

Benny Bonsu

Chief Content Officer at Olympics.com

Harry Unwin

Head of Partnership Solutions & Insights FC Bayern München

Lukas Dorda

Director of International Relations, Johan Cruyff Institute

Daan Appel

Senior Global Partnerships Manager, 433

Alejandro Ugarrio

Director of Atleti Lab & Deputy Director of Digital Development, Atlético de Madrid

Sabrina Ratih

Chief Operating Officer at G2 Esports

David Dwinger

Co-Founder & President, Estrella Football Group

Walter Joosten

President, Orange Sports Forum Spain

Marcos García Alonso

Head of Partnerships, Spain Substack

Alex Ferrer Kristjansson

Chief Marketing Communications Officer at Euroleague Basketball

Esteban González

3x3 Digital Content Manager at FIBA

Alex Teixidor

Director of Partnership Activation MotoGP

Marc Serra Sallent

Co-Owner and Board Member, CF Badalona SAD

Paula Leitón

Olympic Champion Club Natació Atlètic-Barceloneta

Stuart Wareman

Chair of the European Sponsorship Association

Can Ulugtekin

Founding Partner, TrendAgency

Saidja Drentje

Partner CAA Portas

Alberto Doblaré

International Communications Manager, FC Union Berlin

Rubén F. Vargas

NFL International Content & Media Specialist

Paula Cruañas

Head of Strategy, B-Bruce

Eleazar Baptista

Head of Partnerships, Double Tap

Mireia Cabañes

Adaptive Surfing European Champion / Content Creator

Pablo Sánchez Marquiegui

President Real Club de Polo de Barcelona

Diana Cortés

Influencer Marketing Expert

Albert Escofet Calsina

CEO & Co-Founder Smash Pickleball Agency

James Cavanagh

EMEA Manager, Horizon3.ai

Rocio Ruiz Berdejo

Business Development and Sustainability Director HELLO MONDAY

Martin Gebhardt

Managing Director & COO, Sports Creative Network

Amy Wanday

Head of Brand & Marketing, Okapi Sports Network

Callum Parton

Product Venture Builder, ClubOS

Miguel Alegre Plumed

Head of Marketing & Commercial, Levante UD

Brian Heinen

Founder at Blockchain in Europe

Daniel Duemig

Co-Founder The Venue Barcelona - PWS Innovation Arena Investor Forum

Marcos Álvarez Lozano

Business Advisor at Barcelona Activa

Colleen Tomlinson

Founder, Sports Creative Network

James O'Neill

Business Development & Partnerships, PadelPlay

Matheus Provinciali

Head of Innovation & Entrepreneurship Manager at StartUB!

Aviv Levy Shoshan

Founder and CEO, Double Tap

Lyudmyla Herasymenko

Director - Europe, Central Asia & Latin America and the Caribbean, Paris World Games

Alex Ponseti

Founder & CEO, Conec Sports

Alexandra Ibaceta

Football Reporter and Social Producer

Tomàs Reverter

Founder & CEO, MvipiCards

Siavash Moghadam

Founder & CEO, Trainout

Ángel Miguel Guerrero

Founder & CEO, Drop It

Aviad Segal

Sports Media Rights Manager, Grupo Mediapro

Iñaki Ureta Lopera

Founder & CEO, Neco Vision Sport

Guillem Cabot Foz

Founder & CTO, Coubber

Partners

ORGANIZA

LEARNING PARTNER

OFFICIAL PARTNER

OFFICIAL BEER

GLOBAL MEDIA PARTNER

INSTITUTIONAL PARTNER

INSIGHT PARTNER

AI PARTNER

OFFICIAL APPAREL

COFFEE PARTNER

MEDIA PARTNER

Venue

SUSCRIBE

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