Agenda
SPORTBIZ EUROPE es el punto de encuentro del sector de sports business, con un sello de networking calificado, en un ambiente descontracturado e inspirador. Un evento presencial que permitirá el networking en la ciudad de Barcelona y el acceso global a través de streaming. 4 días de contenido enfocado en los temas de tendencia de la industria, en innovación, transformación y en visualizar el futuro del mercado.
WEB3 IN SPORTS
TENDENCIAS DE INVERSIÓN, BLOCKCHAIN, CRYPTO, NFTS, FAN TOKENS, SMART CAPITAL Y EXPANSIÓN
DIGITAL TRANSFORMATION
NUEVAS TECNOLOGÍAS APLICADAS AL NEGOCIO. PROCESOS Y PRODUCTOS DISRUPTIVOS. COMPETITIVIDAD Y VALOR AGREGADO
GLOBAL AUDIENCES
TENDENCIAS Y ESCENARIOS, ANÁLISIS, FRAGMENTACIÓN DE MERCADOS
INNOVACIÓN Y SPORTECH
ESPORTS, PERFORMANCE, SPORTS DATA, APUESTAS DEPORTIVAS, REVIEW, ESTADIOS INTELIGENTES. STARTUPS Y CASOS DE ÉXITO
INSPIRING BRANDS
PATROCINIO, VIDEO HIGHLIGHTS, FAN CONTENT, LICENCIAS Y RIGHT HOLDERS
SPORTS MANAGEMENT
DESAFÍOS Y OPORTUNIDADES PARA CLUBES, ASOCIACIONES, FEDERACIONES Y LIGAS DEPORTIVAS
Programa
09:00 - 09:30
Apertura
09:30 - 10:00
The Rematch of the Global Sports Industry
How the sports industry has been transformed to favor its expansion and diversification
10:00 - 10:45
Behind the Scenes: Winning over your audience
Novel platforms, formats and storytelling.
10:45 - 11:30
Lovemarks. Redefining Fan approach
How to foster quality relationships with the new generation
11:30 - 12:00
Coffee Break
12:00 - 12:45
Leveraging technology to drive value
How a refined innovation strategy can empower the business
12:45 - 13:30
Esports Income revolution: Thinking out of the box
The growth and evolution of the Esports audience
13:30 - 14:15
Lunch break
14:15 - 15:00
Women's sports challenges
The sports' growth and its opportunities within the industry. Challenges to face and overcome. Next steps and commitment for development.
15:00 - 15:45
Inspiring Brands. Smart partnerships & innovative activations
Success stories and trends
15:45 - 16:30
Sponsorships in the world of esports
How to successfully leverage brand activations through esports.
16:30 - 17:00
Building for digital future
Facilitating the future of digital Innovation and transformation through Web3. Sportfive & Polygon alliance
17:00 - 17:30
Building a winning brand: Culture + Fashion
Venezia FC: 'The most fashionable club in world football'
17:30 - 18:00
New ways to bring value to sports brands
Innovative solutions for the sports industry
18:00 - 19:00
After Networking
09:15 - 10:00
Sportech Startups Showcase
10:00 - 10:30
City Sports Lab Barcelona
Un proyecto del Barcelona Sports Hub
10:30 - 11:15
Innovation in Extreme Sports: the next step
Taking risk to achieve the goal
11:15 - 11:30
Coffee Break
11:30 - 12:15
Web3 in sports
The perks of the blockchain, a decentralized internet and how it stands to benefit the sports industry
12:15 - 12:45
Go-to-Metaverse strategies
Finding whole new ways to engage with audiences through immersive environments
12:45 - 13:30
Sports NFTs: Just the tip of the iceberg
Business and monetisation models beyond speculation. Use cases and utility for sports fans
13:30 - 14:00
FC Bayern München Brand Strategy
A Bold Bavarian Brand
09:30 - 11:00
Field Visit: RCD Espanyol. Estrategia de Expansión Internacional
Bienvenida en el auditorio con una presentación a cargo de RCD Espanyol sobre la estrategia de expansión internacional del club. Luego un tour por el estadio.
12:00 - 13:30
Field Visit: Euroleague. Business Intelligence & Analytics.
Workshop focused on Business Intelligence & Analytics: its application on Euroleague's marketing & Sponsorship / Partnerships strategy.
Speakers
Thomas Glas
Marketing Director at FC Bayern MünchenNathalie Taylor
Head of Marketing Services at FIBARoger Brosel
Head of Content and Programming at LaLigaSoraya Castellanos
Head of Partnerships, Community and Content at TikTok IberiaAndrés Galicia Schwarz
Head of Content at BundesligaMariel Koerhuis
General Manager de Johan Cruyff InstituteDaniele Sano
ATP Chief Business OfficerOlivia Archanco
Client Strategy Director at LaLiga TechJoern Schlimm
Senior Manager - Audit, Risk & Advisory at FIFAItai Epstein
Director of Business Development, Head of EMEA & China at WSC SportsKaterina Tornari
New Partnerships at Formula 1Joan Carles Ros
Senior Manager, Business Intelligence & Analytics at Euroleague BasketballReem Abdalazem Bossaty
Sports Writer - Diario ASLuke Nicholson
Head of Brand Experience at Dragon RougeAbby Barsky
Strategy & Digital at FIFAFranco Segarra
Innovation Director at Valencia CFJulien Piwowar
Responsable de Proyectos de Innovación en Real Madrid NextGustavo Arellano Jorge
Head Of Commercial Development at FIBAAlex Hedderwick
Head of Business Development at The Premier LeagueDavid Escudé Rodríguez
Concejal de Deportes y del Instituto Barcelona Deportes - Ajuntament de BarcelonaMarely Flores
Venue Readiness Manager, Paris 2024 Olympic GamesAlex Ferrer Kristjansson
Senior Director, Marketing and Communication at Euroleague BasketballSaorabh Sharma
Global Business Development Director at SPORTFIVELalo García
CEO HubIn - fundador de celtalab1923Richard Feuz
President - Servette FC Chênois FémininMax Dalmau
Sales Director at FAN CONTENTSergi Martínez González
Sponsoring and International Development at RCD Espanyol de BarcelonaDan Ginger
ATP and WTA SVP Brand & MarketingSonya Kondratenko
Media Director at Venezia FCRafa Jiménez
Blockchain Lead at SECUTIXMarc Bertomeu
Innovation Manager at Euroleague BasketballMartí Niubó Baqué
Director of Strategic Planning and Innovation of Sports Area - Barcelona City CouncilFabián Quesada Gómez
Director en ADESP Asociación del Deporte EspañolSergi Vieta
Managing Director at SPORTFIVE IberiaEllie Xifra
Freelance Creative director & Web 3 / NFT Media Specialist at RungieLouis Cacciuttolo
Founder & CEO at VRrOOmPaula Cánepa
International Business Development Director at LVP - Liga de Videojuegos ProfesionalCarlos Canto
CEO at SPSG ConsultingMarc Pons
Executive Director at Andorra Research + InnovationDavid Tomu
Co-Founder at Rungie and MintgateAntoni Martin
Co-Founder and Global Business Development Director at PolygonBrian Heinen
Founder at Blockchain in EuropeMariano Peláez
CEO & Lead Designer - Fresh SnowKoldo Ugarte
Managing Director - CrowdlandRohn Malhotra
Co-Founder - SporsTechXEsteban González
3x3 Digital Content Manager at FIBASamuel Westberg
CEO at LaSourceMauro Manca
CEO at FitbuildingsJosep Grau
CMO at INXAJustin Lundquist
CSO at Sport Society AppAdaia Matas
CMO at WaveChristian Lupión
CMO at SponsifyVictor Jordán
Academic Director at Johan Cruyff InstituteÁlvaro Giner Lloret
Spain Esports Manager at SPORTFIVEGonzalo Jiménez Illana
Socio Derecho Deportivo - Martínez EchevarríaAmir Somoggi
Managing Director at Sports ValueLukas Dorda
Online Learning Manager at Johan Cruyff InstituteMarcos Álvarez Lozano
Asesor Empresarial en Barcelona ActivaDaniel Morales Brucher
EMEA (Europe, Middle East and Africa) Partnerships and Alliances Manager - Esports League of Legends at Riot GamesMarc Serra Sallent
Managing Director & Partner at CA SportsPartners
ORGANIZA
LEARNING PARTNER
SUPPORTING PARTNERS
CONFERENCE PARTNERS
GLOBAL MEDIA PARTNER
AEROLINEA OFICIAL
TRANSPORTE OFICIAL
CERVEZA OFICIAL
EXHIBITORS
INSIGHT PARTNERS
CAFÉ OFICIAL
APOYO INSTITUCIONAL
MEDIA PARTNERS
Empresas Participantes
